Due to an NDA, I am unable to share specific details about this project. However, I can provide a
high-level overview of my role and responsibilities, which involved refining presentations, designing UI components, developing custom illustrations, and ensuring brand consistency across all design elements.
My contributions spanned multiple facets of the design process, from initial research to final implementation, ensuring that all visual and functional aspects aligned with the project's goals and user expectations.
One of my key responsibilities was to refine and enhance pitch presentations to effectively communicate ideas while maintaining a visually engaging and cohesive structure. This process included:
To create user-friendly and visually compelling UI components, I focused on understanding user needs and incorporating insights into the design process:
A significant part of my role involved creating and adapting visual assets to maintain consistency with the health insurance brand’s identity:
Collaboration was essential to ensure that all design efforts aligned with the overall user experience strategy and business objectives. I worked closely with multiple teams to develop and implement design assets effectively:
High-fidelity mockups played a crucial role in communicating design ideas before development.
My responsibilities included:
Beyond adapting existing assets, I also contributed to the development of a more structured and scalable illustration system for the brand:
Conclusion
Through a combination of research, design iteration, and collaboration, I contributed to refining the visual storytelling and user experience of this health insurance project. By maintaining brand consistency, enhancing UI design, and developing structured illustration systems, I played a key role in ensuring that both internal and external-facing materials effectively communicated the brand’s values and user needs.
high-level overview of my role and responsibilities, which involved refining presentations, designing UI components, developing custom illustrations, and ensuring brand consistency across all design elements.
My contributions spanned multiple facets of the design process, from initial research to final implementation, ensuring that all visual and functional aspects aligned with the project's goals and user expectations.
1. Pitch Redefinition & Presentation Preparation
One of my key responsibilities was to refine and enhance pitch presentations to effectively communicate ideas while maintaining a visually engaging and cohesive structure. This process included:
- Following Design Guidelines – Ensuring that all presentation materials strictly adhered to the established design principles, brand guidelines, and health insurance industry standards. Every element, from typography to color schemes, was aligned with the brand’s visual identity.
- Iterating Based on Feedback – Collaborating with stakeholders to review and refine presentations, making necessary revisions to improve clarity, structure, and overall visual appeal. Adjustments were made based on feedback from leadership, marketing teams, and UX designers.
- Ensuring Final Presentation Readiness – Conducting a final review to verify the consistency, flow, and polish of the presentation. This included refining typography, ensuring alignment, checking color contrast for accessibility, and validating the overall visual hierarchy.
2. Understanding User Needs & UI Implementation
To create user-friendly and visually compelling UI components, I focused on understanding user needs and incorporating insights into the design process:
- User Research & Analysis – Reviewing user feedback, industry trends, and competitor analysis to identify pain points, expectations, and best practices in health insurance UI/UX.
- UI Design Redefinition – Leveraging research findings to refine and improve the layout, interactions, and aesthetics of UI elements. This included optimizing button placement, spacing, and overall interface flow to enhance usability.
- Icon Design for UI – Creating custom icons tailored to the health insurance industry, ensuring they conveyed the right messages while maintaining a cohesive look and feel. The icons were designed for clarity, accessibility, and scalability across different devices.
3. Illustration & Asset Adaptation
A significant part of my role involved creating and adapting visual assets to maintain consistency with the health insurance brand’s identity:
- Adapting Existing Assets – Modifying brand illustrations, infographics, and UI elements to align with the brand’s evolving visual language and specific project needs.
- Quick Illustration Process – Developing custom visuals efficiently while ensuring high quality. These illustrations supported marketing materials, UI designs, and presentations.
- Ensuring Brand Consistency – Maintaining a unified design language by applying consistent colors, line weights, and illustration styles across all assets. This helped reinforce the brand’s identity and enhance recognizability.
4. Team Collaboration & Asset Creation
Collaboration was essential to ensure that all design efforts aligned with the overall user experience strategy and business objectives. I worked closely with multiple teams to develop and implement design assets effectively:
- Working with the UX Team – Aligning UI assets with UX research findings, usability best practices, and user behavior insights to create designs that were both visually appealing and functionally effective.
- Creating Presentation Assets – Designing custom visuals, diagrams, and infographics to enhance UX presentations, making complex ideas more digestible and engaging for stakeholders.
5. Mockups & Prototypes
High-fidelity mockups played a crucial role in communicating design ideas before development.
My responsibilities included:
- Creating High-Fidelity Designs – Designing pixel-perfect mockups that met branding and usability standards, ensuring that every element was intentional and contributed to a cohesive user experience.
- Ensuring Responsiveness – Developing adaptable layouts that worked across different screen sizes and devices, ensuring a seamless experience whether accessed on desktop, tablet, or mobile platforms.
6. Additional Illustration System Development
Beyond adapting existing assets, I also contributed to the development of a more structured and scalable illustration system for the brand:
- Developing an Additional Illustration System – Creating a cohesive set of illustrations designed specifically to align with the health insurance brand’s visual identity, enhancing communication and engagement across various touchpoints.
- Establishing Two Distinct Style Guidelines – Defining and implementing two unique style approaches to provide design flexibility while maintaining consistency. This allowed the brand to adapt visuals based on different communication needs while preserving its core identity.
- Maintaining Visual Consistency – Ensuring that all illustrations and associated style guidelines seamlessly aligned with the broader design language, reinforcing brand recognition and user trust.
Conclusion
Through a combination of research, design iteration, and collaboration, I contributed to refining the visual storytelling and user experience of this health insurance project. By maintaining brand consistency, enhancing UI design, and developing structured illustration systems, I played a key role in ensuring that both internal and external-facing materials effectively communicated the brand’s values and user needs.