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	<title>alicelipparini</title>
	<link>https://alicelipparini.com</link>
	<description>alicelipparini</description>
	<pubDate>Fri, 15 Aug 2025 10:20:10 +0000</pubDate>
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	<language>en</language>
	
		
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		<title>index copy</title>
				
		<link>https://alicelipparini.com/index-copy</link>

		<pubDate>Fri, 15 Aug 2025 10:20:10 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

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		<description>Selected Projects ︎</description>
		
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		<title>La Girobussola</title>
				
		<link>https://alicelipparini.com/La-Girobussola</link>

		<pubDate>Mon, 11 Oct 2021 08:24:38 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

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		<description>&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35a0144818917c5ec2d3d8148ddf19c3ea28869704240e2b05528e962dbde034/imggig2.jpg" data-mid="122123094" border="0"  src="https://freight.cargo.site/w/1000/i/35a0144818917c5ec2d3d8148ddf19c3ea28869704240e2b05528e962dbde034/imggig2.jpg" /&#62;

La GirobussolaColor based site for blind travellers

	La Girobussola is a travel association based in Bologna, Italy, dedicated to providing inclusive travel experiences for blind and visually impaired individuals. 
The organization specializes in creating accessible travel opportunities that cater to the unique needs of visually impaired travelers, promoting a more inclusive approach to tourism.


	
	
	



	


&#60;img width="9354" height="6614" width_o="9354" height_o="6614" data-src="https://freight.cargo.site/t/original/i/0fa0c25a1903cb4abddceff89713402ce230a5bfdc4d67492f6bdd927dcc77b0/nero22.jpg" data-mid="123907511" border="0"  src="https://freight.cargo.site/w/1000/i/0fa0c25a1903cb4abddceff89713402ce230a5bfdc4d67492f6bdd927dcc77b0/nero22.jpg" /&#62;



Color Palette
	
La Girobussola’s website stands out for its accessible design, featuring a high-contrast color scheme to aid navigation and readability for visually impaired users. 
This contrast not only supports users with low vision but also highlights the project’s commitment to accessibility.

	


&#60;img width="14032" height="9921" width_o="14032" height_o="9921" data-src="https://freight.cargo.site/t/original/i/51dc40059cc9648c86d7d09edf8eda994bf027bed523f450116c2193f27b5846/colori-giro.jpg" data-mid="125296250" border="0"  src="https://freight.cargo.site/w/1000/i/51dc40059cc9648c86d7d09edf8eda994bf027bed523f450116c2193f27b5846/colori-giro.jpg" /&#62;

	#000000 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;#0000FE
	#000000 &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;#FFFFFF&#38;nbsp;


	Visually impaired Colour Site
	Default Colour Site


	
	

&#60;img width="11693" height="8268" width_o="11693" height_o="8268" data-src="https://freight.cargo.site/t/original/i/a048c9aef608dbf96dc0b5c775a4fb98bc46ff256ccafbfac9c9751d615a558e/GIRO25.jpg" data-mid="123917796" border="0"  src="https://freight.cargo.site/w/1000/i/a048c9aef608dbf96dc0b5c775a4fb98bc46ff256ccafbfac9c9751d615a558e/GIRO25.jpg" /&#62;




	Both the Homepage and the&#38;nbsp;Text-only page&#38;nbsp;of the website have been meticulously designed to ensure compatibility with screen readers, a vital tool used by blind and visually impaired users to navigate and interact with digital content.
 Screen readers convert text and other on-screen elements into speech or braille output, enabling users to access the content without relying on visual cues. To optimize this experience, the layout, structure, and content of these pages have been carefully crafted with accessibility in mind.
	



&#60;img width="11693" height="8268" width_o="11693" height_o="8268" data-src="https://freight.cargo.site/t/original/i/1d22ad35afac2c55a9c78125e05835e18a1a17b9d85a661d8d1f08ceb736fd8d/GIRO262.jpg" data-mid="123918069" border="0"  src="https://freight.cargo.site/w/1000/i/1d22ad35afac2c55a9c78125e05835e18a1a17b9d85a661d8d1f08ceb736fd8d/GIRO262.jpg" /&#62;
	&#60;img width="1614" height="1209" width_o="1614" height_o="1209" data-src="https://freight.cargo.site/t/original/i/30c5b858d7b2278c0a19b5feb262f3c5d19ef7289900343554bfafe83788764b/imggig1.jpg" data-mid="122123093" border="0"  src="https://freight.cargo.site/w/1000/i/30c5b858d7b2278c0a19b5feb262f3c5d19ef7289900343554bfafe83788764b/imggig1.jpg" /&#62;




	La Girobussola also offers&#38;nbsp;tactile maps&#38;nbsp;as an added feature to enhance the travel experience for blind and visually impaired travelers. These tactile maps provide a hands-on way for users to explore and understand geographical layouts, offering an additional layer of interaction during their journeys.

On the website, tactile maps are used as a conceptual pattern to help structure and divide page content, symbolizing the association’s focus on accessibility and inclusivity. By incorporating this design element, La Girobussola further reinforces its mission to create accessible travel experiences both online and in real-world travel. 
	




&#60;img width="11693" height="8268" width_o="11693" height_o="8268" data-src="https://freight.cargo.site/t/original/i/2f2c84ae486103973e1f041157e6a1f10751fe5b121b417bb75f159238310f64/nero833.jpg" data-mid="123920323" border="0"  src="https://freight.cargo.site/w/1000/i/2f2c84ae486103973e1f041157e6a1f10751fe5b121b417bb75f159238310f64/nero833.jpg" /&#62;&#60;img width="10524" height="7441" width_o="10524" height_o="7441" data-src="https://freight.cargo.site/t/original/i/58f10c3f65c34f064a5b15a8773f852304ce7f7152aba58e6674ba904f870dd8/nero373928.jpg" data-mid="123943357" border="0"  src="https://freight.cargo.site/w/1000/i/58f10c3f65c34f064a5b15a8773f852304ce7f7152aba58e6674ba904f870dd8/nero373928.jpg" /&#62;&#60;img width="11693" height="8268" width_o="11693" height_o="8268" data-src="https://freight.cargo.site/t/original/i/c9875179e2b93e57f3e3497d226600dc2d69262974ce640d48db242f43813703/GIRO23848432.jpg" data-mid="123937249" border="0"  src="https://freight.cargo.site/w/1000/i/c9875179e2b93e57f3e3497d226600dc2d69262974ce640d48db242f43813703/GIRO23848432.jpg" /&#62;

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		<title>BARMER</title>
				
		<link>https://alicelipparini.com/BARMER</link>

		<pubDate>Mon, 09 Sep 2024 17:55:05 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

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		<description>





A password is required to view this page










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		<title>Interactive map</title>
				
		<link>https://alicelipparini.com/Interactive-map</link>

		<pubDate>Sun, 10 Oct 2021 10:58:48 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

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		<description>&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/75b4cb0e72516ab0be4dfe8fa4449fa05ec51b703f1a79f9568802d4ab74b0bc/prova78.png" data-mid="122521244" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/75b4cb0e72516ab0be4dfe8fa4449fa05ec51b703f1a79f9568802d4ab74b0bc/prova78.png" /&#62;
︎︎︎︎




	Academic Website
Exploring UI Design 
on 
interactive map


	Accademic site for the researcher and PhD student Mafalda Sandrini. 
Through an interactive map it’s possible to navigate her research studies and accademic activities.&#38;nbsp;
Tool used: HTML, CSS, Procreate.




	
&#60;img width="10524" height="7441" width_o="10524" height_o="7441" data-src="https://freight.cargo.site/t/original/i/a5e2dbb13b29ad2db3a56392d1b1d996804326d56b9712206f4e057776fd7b18/Mafalda-Sandrini21.png" data-mid="122524044" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a5e2dbb13b29ad2db3a56392d1b1d996804326d56b9712206f4e057776fd7b18/Mafalda-Sandrini21.png" /&#62;
&#60;img width="10524" height="7441" width_o="10524" height_o="7441" data-src="https://freight.cargo.site/t/original/i/f488164fdacc6a027e9fe23cc1c79b4fd71e2109905d8ff03402b56b283ab503/Mafalda-Sandrini89.png" data-mid="122611145" border="0"  src="https://freight.cargo.site/w/1000/i/f488164fdacc6a027e9fe23cc1c79b4fd71e2109905d8ff03402b56b283ab503/Mafalda-Sandrini89.png" /&#62;


&#60;img width="9354" height="6614" width_o="9354" height_o="6614" data-src="https://freight.cargo.site/t/original/i/e4288474d15e3f259c56861a313cd63614564edb9038867eb1f5d5c96741a3fd/nero22.jpg" data-mid="123948117" border="0"  src="https://freight.cargo.site/w/1000/i/e4288474d15e3f259c56861a313cd63614564edb9038867eb1f5d5c96741a3fd/nero22.jpg" /&#62;



&#60;img width="10524" height="7441" width_o="10524" height_o="7441" data-src="https://freight.cargo.site/t/original/i/dc8b78391837d9e91a016ac312fcf2588aebae92ac63536de60f5f0c86836f0c/Mafalda-Sandrini80.png" data-mid="122617577" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dc8b78391837d9e91a016ac312fcf2588aebae92ac63536de60f5f0c86836f0c/Mafalda-Sandrini80.png" /&#62;


&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/66bb2b14691287582b0bd6ccce3cb6d685c0d0714716a0e5d6784ba22ec08e95/mappa11.jpg" data-mid="124145303" border="0"  src="https://freight.cargo.site/w/1000/i/66bb2b14691287582b0bd6ccce3cb6d685c0d0714716a0e5d6784ba22ec08e95/mappa11.jpg" /&#62;






	Mafalda Sandrini is a Phd Student at the Frei Universität in Berlin and a network researcher in field of comunication.



	

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	<item>
		<title>IBM</title>
				
		<link>https://alicelipparini.com/IBM</link>

		<pubDate>Mon, 09 Sep 2024 18:05:43 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

		<guid isPermaLink="true">https://alicelipparini.com/IBM</guid>

		<description>

	



A&#38;nbsp;password is required to view this page






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	<item>
		<title>Essence</title>
				
		<link>https://alicelipparini.com/Essence</link>

		<pubDate>Tue, 18 Feb 2025 10:12:21 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

		<guid isPermaLink="true">https://alicelipparini.com/Essence</guid>

		<description>





A password is required to view this page








</description>
		
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	<item>
		<title>Videogame Museum</title>
				
		<link>https://alicelipparini.com/Videogame-Museum</link>

		<pubDate>Mon, 11 Oct 2021 08:38:31 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

		<guid isPermaLink="true">https://alicelipparini.com/Videogame-Museum</guid>

		<description>&#60;img width="4000" height="2669" width_o="4000" height_o="2669" data-src="https://freight.cargo.site/t/original/i/0dc46e8ab9cfa277ca4371175722012cb4c031c127a8654895a4729a55ccd747/CSM_Arcade_pk.jpg" data-mid="125164721" border="0"  src="https://freight.cargo.site/w/1000/i/0dc46e8ab9cfa277ca4371175722012cb4c031c127a8654895a4729a55ccd747/CSM_Arcade_pk.jpg" /&#62;
	
Videogame Museum - Berlin
Redefining site menu icons
With a key focus on pixel shapes, the menu icons are designed to reflect 
the museum's unexpected and playful atmosphere. 
Each icon captures the essence of the museum's unique environment, combining geometric simplicity with a touch of whimsy to enhance the visitor experience and align with the museum's distinctive character.

	


	
&#60;img width="7016" height="4961" width_o="7016" height_o="4961" data-src="https://freight.cargo.site/t/original/i/5001e72ba1a5baf5dda48b76333bb6d144ac866ae9ec9ab431791594976fd94d/loghi11333.png" data-mid="122360169" border="0"  src="https://freight.cargo.site/w/1000/i/5001e72ba1a5baf5dda48b76333bb6d144ac866ae9ec9ab431791594976fd94d/loghi11333.png" /&#62;



&#60;img width="9354" height="6614" width_o="9354" height_o="6614" data-src="https://freight.cargo.site/t/original/i/b74e88b0d61f1e1efcd0d192a892015f7608e6c604c4f00f0106709e8d749e6f/nero-positivo.png" data-mid="122439965" border="0"  src="https://freight.cargo.site/w/1000/i/b74e88b0d61f1e1efcd0d192a892015f7608e6c604c4f00f0106709e8d749e6f/nero-positivo.png" /&#62;
	
&#60;img width="8268" height="5827" width_o="8268" height_o="5827" data-src="https://freight.cargo.site/t/original/i/506751c1cd66a0826b5f16d777b1b091dabe2d5467361cee1154cfb037b20649/web12254.png" data-mid="122441547" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/506751c1cd66a0826b5f16d777b1b091dabe2d5467361cee1154cfb037b20649/web12254.png" /&#62;Additionally,
redesigning the motif of the museum T-shirts.

&#60;img width="2262" height="2920" width_o="2262" height_o="2920" data-src="https://freight.cargo.site/t/original/i/2d0e36f7c9cddceae04ffab92a29574c0111109d1872bd148b737648113e11b7/grun_1.png" data-mid="133813653" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/2d0e36f7c9cddceae04ffab92a29574c0111109d1872bd148b737648113e11b7/grun_1.png" /&#62;.&#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2262" height="2920" width_o="2262" height_o="2920" data-src="https://freight.cargo.site/t/original/i/a82ce4becc7e1d0530092f99d3d9209292ee03bd25dfbae1019db96c4dbcfcb6/Rot_Blau_1.png" data-mid="133813657" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/a82ce4becc7e1d0530092f99d3d9209292ee03bd25dfbae1019db96c4dbcfcb6/Rot_Blau_1.png" /&#62;. &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2262" height="2920" width_o="2262" height_o="2920" data-src="https://freight.cargo.site/t/original/i/cb7bbbb3c3d5ce0e89589b5dd9a598e387566d54d712355e5973468cea4fb78c/blau_2.png" data-mid="133813622" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/cb7bbbb3c3d5ce0e89589b5dd9a598e387566d54d712355e5973468cea4fb78c/blau_2.png" /&#62;
&#60;img width="3000" height="1708" width_o="3000" height_o="1708" data-src="https://freight.cargo.site/t/original/i/7c24651374d18a62e7b2a6632be64ba3a2938c5cd1a87960a8c5bc0d05c1e010/CSM_Aussenansicht_M.Z.-1.JPG" data-mid="121285750" border="0"  src="https://freight.cargo.site/w/1000/i/7c24651374d18a62e7b2a6632be64ba3a2938c5cd1a87960a8c5bc0d05c1e010/CSM_Aussenansicht_M.Z.-1.JPG" /&#62;
Computerspielemuseum
 is an interactive museum based in Berlin.
 The museum showcases a variety of consoles and game educating on the history of videogames.

Images Credits:Matthias Zimmermann andPhilipp Kuelker
Copyright: Computerspielemuseum


</description>
		
	</item>
		
		
	<item>
		<title>DROOMS</title>
				
		<link>https://alicelipparini.com/DROOMS</link>

		<pubDate>Fri, 04 Feb 2022 20:16:16 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

		<guid isPermaLink="true">https://alicelipparini.com/DROOMS</guid>

		<description>

&#60;img width="1960" height="1395" width_o="1960" height_o="1395" data-src="https://freight.cargo.site/t/original/i/fb9979470cd55ca9d28ee8d6db1a51b4ec7109ae9949c48d0903106cc87673f2/Desktop---3sss1.jpg" data-mid="219685212" border="0"  src="https://freight.cargo.site/w/1000/i/fb9979470cd55ca9d28ee8d6db1a51b4ec7109ae9949c48d0903106cc87673f2/Desktop---3sss1.jpg" /&#62;
&#60;img width="3204" height="2280" width_o="3204" height_o="2280" data-src="https://freight.cargo.site/t/original/i/9d85eae22eac37904fea6a83e9a8d76189171dfa2344410026904b14a02f5935/Desktop---25.png" data-mid="219681917" border="0"  src="https://freight.cargo.site/w/1000/i/9d85eae22eac37904fea6a83e9a8d76189171dfa2344410026904b14a02f5935/Desktop---25.png" /&#62;


	
DROOMS
Designing Linkedin Banner / GDN Banner / Instagram Story

For DROOMS, I developed a comprehensive set of digital assets, including a LinkedIn banner, a Google Display Network (GDN) banner, and an Instagram story, all aimed at promoting their innovative Portfolio Search feature. This new functionality enhances the efficiency of searching through documents and folders within the DROOMS database, allowing users to locate information more rapidly. 
Additionally, I provided two distinct illustration proposals to complement and visually represent the feature, ensuring a cohesive and engaging presentation across platforms.

	


&#60;img width="4272" height="3040" width_o="4272" height_o="3040" data-src="https://freight.cargo.site/t/original/i/6388c4363ef0931938f928ccca6e6cdeb233d89252731208551d9a6607c113f0/Desktop---2226.png" data-mid="219681944" border="0"  src="https://freight.cargo.site/w/1000/i/6388c4363ef0931938f928ccca6e6cdeb233d89252731208551d9a6607c113f0/Desktop---2226.png" /&#62;&#60;img width="4272" height="3040" width_o="4272" height_o="3040" data-src="https://freight.cargo.site/t/original/i/503c51fbb7f02dda284a3eea475601478d133b20aa1ed9ac883a1e9b78f05ab3/Desktop---27222.png" data-mid="219682183" border="0"  src="https://freight.cargo.site/w/1000/i/503c51fbb7f02dda284a3eea475601478d133b20aa1ed9ac883a1e9b78f05ab3/Desktop---27222.png" /&#62;
&#60;img width="4076" height="2411" width_o="4076" height_o="2411" data-src="https://freight.cargo.site/t/original/i/cab4b38fcfd6a55ee2bec720a26035b320bc0af3718142dc5372e9900b7cf36f/Desktop---3wwwww6.png" data-mid="220267928" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cab4b38fcfd6a55ee2bec720a26035b320bc0af3718142dc5372e9900b7cf36f/Desktop---3wwwww6.png" /&#62;
&#60;img width="4272" height="3000" width_o="4272" height_o="3000" data-src="https://freight.cargo.site/t/original/i/80eb3477cdaeb72687f490e3363f1ee4abbb8893785492507b84085dafc70d80/Desktop---24.png" data-mid="219681916" border="0"  src="https://freight.cargo.site/w/1000/i/80eb3477cdaeb72687f490e3363f1ee4abbb8893785492507b84085dafc70d80/Desktop---24.png" /&#62;This project was created as part of a recruitment assignment and is not an official or commissioned project.
The company was not involved beyond the recruitment process.

</description>
		
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	<item>
		<title>Pitch UI / UX</title>
				
		<link>https://alicelipparini.com/Pitch-UI-UX</link>

		<pubDate>Tue, 11 Feb 2025 09:01:13 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

		<guid isPermaLink="true">https://alicelipparini.com/Pitch-UI-UX</guid>

		<description>
	
	Due to an NDA, I am unable to share specific details about this project. However, I can provide a high-level overview of my role and responsibilities, which included refining presentations, designing UI components, developing custom illustrations, and ensuring brand consistency across all design elements.

My contributions spanned multiple facets of the design process, from initial research to final implementation, ensuring that all visual and functional aspects aligned with the project’s goals and user expectations. 
This project was completed during my time at 
IBM iX in Berlin.
	

	

1. Pitch Redefinition &#38;amp; Presentation Preparation

One of my key responsibilities was to refine and enhance pitch presentations to effectively communicate ideas while maintaining 
a visually engaging and cohesive structure. This process included:


Following Design Guidelines – Ensuring that all presentation materials strictly adhered to the established design principles, brand guidelines, and health insurance industry standards. Every element, from typography to color schemes, was aligned with the brand’s visual identity.


Iterating Based on Feedback – Collaborating with stakeholders to review and refine presentations, making necessary revisions to improve clarity, structure, and overall visual appeal. Adjustments were made based on feedback from leadership, marketing teams, and UX designers.




Ensuring Final Presentation Readiness – Conducting a final review to verify the consistency, flow, and polish of the presentation. This included refining typography, ensuring alignment, checking color contrast for accessibility, and validating the overall visual hierarchy.



2. Understanding User Needs &#38;amp; UI Implementation


To create user-friendly and visually compelling UI components, I focused on understanding user needs and incorporating insights into the design process:




User Research &#38;amp; Analysis – Reviewing user feedback, industry trends, and competitor analysis to identify pain points, expectations, and best practices in health insurance UI/UX.


UI Design Redefinition – Leveraging research findings to refine and improve the layout, interactions, and aesthetics of UI elements. This included optimizing button placement, spacing, and overall interface flow to enhance usability.




Icon Design for UI – Creating custom icons tailored to the health insurance industry, ensuring they conveyed the right messages while maintaining a cohesive look and feel. The icons were designed for clarity, accessibility, and scalability across different devices.



3. Illustration &#38;amp; Asset Adaptation


A significant part of my role involved creating and adapting visual assets to maintain consistency with the health insurance brand’s identity:


Adapting Existing Assets – Modifying brand illustrations, infographics, and UI elements to align with the brand’s evolving visual language and specific project needs.




Quick Illustration Process – Developing custom visuals efficiently while ensuring high quality. These illustrations supported marketing materials, UI designs, and presentations.


Ensuring Brand Consistency – Maintaining a unified design language by applying consistent colors, line weights, and illustration styles across all assets.&#38;nbsp;This helped reinforce the brand’s identity and enhance recognizability.



4. Team Collaboration &#38;amp; Asset Creation


Collaboration was essential to ensure that all design efforts aligned with the overall user experience strategy and business objectives. I worked closely with multiple teams to develop and implement design assets effectively:




Working with the UX Team – Aligning UI assets with UX research findings, usability best practices, and user behavior insights to create designs that were both visually appealing and functionally effective.


Creating Presentation Assets – Designing custom visuals, diagrams, and infographics to enhance UX presentations, making complex ideas more digestible and engaging for stakeholders.



5. Mockups &#38;amp; Prototypes


High-fidelity mockups played a crucial role in communicating design ideas before development. 
My responsibilities included:




Creating High-Fidelity Designs – Designing pixel-perfect mockups that met branding and usability standards, ensuring that every element was intentional and contributed to a cohesive user experience.




Ensuring Responsiveness – Developing adaptable layouts that worked across different screen sizes and devices, ensuring a seamless experience whether accessed on desktop, tablet, or mobile platforms.



6. Additional Illustration System Development



Beyond adapting existing assets, I also contributed to the development of a more structured and scalable illustration system for the brand:




Developing an Additional Illustration System – Creating a cohesive set of illustrations designed specifically to align with the health insurance brand’s visual identity, enhancing communication and engagement across various touchpoints.




Establishing Two Distinct Style Guidelines – Defining and implementing two unique style approaches to provide design flexibility while maintaining consistency. This allowed the brand to adapt visuals based on different communication needs while preserving its core identity.




Maintaining Visual Consistency – Ensuring that all illustrations and associated style guidelines seamlessly aligned with the broader design language, reinforcing brand recognition and user trust.

Conclusion


Through a combination of research, design iteration, and collaboration, I contributed to refining 
the visual storytelling and user experience of this health insurance project. 
By maintaining brand consistency, enhancing UI design, and developing structured illustration systems, 
I played a key role in ensuring that both internal and external-facing materials effectively communicated 
the brand’s values and user needs.


	


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	<item>
		<title>Neutrogena &#38; InfoSec</title>
				
		<link>https://alicelipparini.com/Neutrogena-InfoSec</link>

		<pubDate>Fri, 04 Feb 2022 20:17:38 +0000</pubDate>

		<dc:creator>alicelipparini</dc:creator>

		<guid isPermaLink="true">https://alicelipparini.com/Neutrogena-InfoSec</guid>

		<description>&#60;img width="4715" height="2473" width_o="4715" height_o="2473" data-src="https://freight.cargo.site/t/original/i/aa4c7d9fc70a1b64b8f04593a2ab087b9aa73820ac6266f416a1230df6d11959/Styleframe_4.jpg" data-mid="144979582" border="0"  src="https://freight.cargo.site/w/1000/i/aa4c7d9fc70a1b64b8f04593a2ab087b9aa73820ac6266f416a1230df6d11959/Styleframe_4.jpg" /&#62;

Storyboard for Neutrogena 
x Loop Agency

&#60;img width="5382" height="8838" width_o="5382" height_o="8838" data-src="https://freight.cargo.site/t/original/i/f68921ceb402d7bb8500f42e3539431c828754f711c53de2e45387fe910d6220/Script_Neutrogena.jpg" data-mid="144979613" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/f68921ceb402d7bb8500f42e3539431c828754f711c53de2e45387fe910d6220/Script_Neutrogena.jpg" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1290" height="1800" width_o="1290" height_o="1800" data-src="https://freight.cargo.site/t/original/i/598989c4d3c0e95f5cac46fdec9605b6f58d7c2567543d7f31b03fcbc414aed4/Screenshot-2022-06-09-at-16.34.10.png" data-mid="145009373" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/598989c4d3c0e95f5cac46fdec9605b6f58d7c2567543d7f31b03fcbc414aed4/Screenshot-2022-06-09-at-16.34.10.png" /&#62;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1294" height="1800" width_o="1294" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4029039af1893f9137f48437cbd686a6bad8f687ad6189b30868a2936bbfdd7d/Screenshot-2022-06-09-at-16.33.58.png" data-mid="145009372" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/4029039af1893f9137f48437cbd686a6bad8f687ad6189b30868a2936bbfdd7d/Screenshot-2022-06-09-at-16.33.58.png" /&#62;
.&#38;nbsp; &#38;nbsp;

Styleframes
Topic - Internet Security


	&#60;img width="2048" height="1074" width_o="2048" height_o="1074" data-src="https://freight.cargo.site/t/original/i/c46dafbdf7bc39caa28edfeab750b8341b2f66bb0fb379e8a7d68fe6449c50e7/Styleframe_3.jpg" data-mid="144979579" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c46dafbdf7bc39caa28edfeab750b8341b2f66bb0fb379e8a7d68fe6449c50e7/Styleframe_3.jpg" /&#62;&#60;img width="2038" height="1069" width_o="2038" height_o="1069" data-src="https://freight.cargo.site/t/original/i/ea7aa91dabe5b087657b4660fc3bde5332ea2d55fb00feab18632aebe1d90368/Styleframe_2.jpg" data-mid="144979581" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ea7aa91dabe5b087657b4660fc3bde5332ea2d55fb00feab18632aebe1d90368/Styleframe_2.jpg" /&#62;
	&#60;img width="2038" height="1069" width_o="2038" height_o="1069" data-src="https://freight.cargo.site/t/original/i/123bc4a6b4a34dec9a94830a5f8b8e411f53425f2e664643611b20f846040646/Styleframe_1.jpg" data-mid="144979580" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/123bc4a6b4a34dec9a94830a5f8b8e411f53425f2e664643611b20f846040646/Styleframe_1.jpg" /&#62;&#60;img width="4715" height="2473" width_o="4715" height_o="2473" data-src="https://freight.cargo.site/t/original/i/aa4c7d9fc70a1b64b8f04593a2ab087b9aa73820ac6266f416a1230df6d11959/Styleframe_4.jpg" data-mid="144979582" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/aa4c7d9fc70a1b64b8f04593a2ab087b9aa73820ac6266f416a1230df6d11959/Styleframe_4.jpg" /&#62;
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/b270f42caae0e740a70455d39768ee6e825ac5afe9a509ae4cb09da11c076741/Frames.jpg" data-mid="145002793" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/b270f42caae0e740a70455d39768ee6e825ac5afe9a509ae4cb09da11c076741/Frames.jpg" /&#62;This project was created as part of a recruitment assignment and is not an official or commissioned project.The company was not involved beyond the recruitment process.
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